Mattress Firm Integrated Social Campaign

• Social Campaign Imagery • Brand Ambassador Photography • Visual Brand Building • Creative Art Direction • Retouching •

National retailer Mattress Firm wanted to create a lifestyle shoot with a "lived in" look for use on social media and e-mail marketing pieces. I had the opportunity to drive this campaign from initial ideation and creative direction, through production, to final delivery. With an incredible team of producers, set and wardrobe designers, and talent, we brought the idea to life with incredible results. 

Mattress Firm Foster Kids Initiative in Partnership with Simone Biles

Launched in 2015, Mattress Firm Foster Kids, through the Ticket to Dream Foundation, works to provide support to non-profit foster care organizations. 

Three-time World Champion gymnast, Simone Biles, serves as an ambassador to the program and promotes the importance of healthy sleep, especially for children. The organization has given more than 610,000 items (such as school supplies and clothes) to foster kids and their families.

I served as the campaign photographer with the final images being used on the brand's and Biles' social media.

Behind the Scenes


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